Anything ultra-lite is going to wear aggressively with moderate use. Thin fabics, and fewer stitches in the seam just can't endure the frequent crawling, kneeling and tension places on fabrics in the knee buttocks area from sitting.
I don't have any experience with the 10x gear but I do have a lot of Mossy Oak Tibbee, older Treklite, Russell APX gear and midweight Mossy Oak cottons. As a 35-40 day a year turkey hunter, I'm happy with 2 seasons out of lightweight outer wear and I have gotten that from Tibbee, Treklite (no longer available)and APX (no longer available).
I don't know anyone who hunts a lot wearing 10x..... there might be a reason for it.