I'd equate that to most fishing lures. Designed to catch fisherman, not fish. I find their commercial funny with the guy crawling at the bird. They filmed from an angle behind the guy almost keeping the decoy he was using out of the frame. You put a decoy in front and slowly crawl and you can approach a turkey. Heck, I did it with a fan without a hec suit on a hen a few years back one spring.
Wouldn't waste my time or money on their gimmick.
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