This add really bothers me.. I fully understand and respect and the 40yd rule OG has, encouraging or insinuating that the game is about how far I can knock one down is degrading to the sport. Overall safety and clean ethical kills needs to be the top priority of every hunter.
What's an ethical shotgun range?? That determination is much like archery and is different for each individual based upon their ability/experience/and equipment capabilities. NOT to be determined by a magazine Ad or back of a box claim. One of the first questions I get when I take someone turkey hunting and place my gun in their hands is "So how far can I shoot with this thing", the answer is never the same although the gun/ammo/choke combination doesn't change. I will not let a youth hunter shoot the same distance as my VET hunter who I know can handle a firearm with far more poise and precession.
Me and my father both archery hunt, he has been at it longer than me. His equipment is newer and more expensive than mine, are arrows are both tipped with similar broadheads and bows have very close kinetic energy numbers. We both know though that my Ethical range is much further than his based upon ability not what the equipment is capable of. Same goes for turkey with us, we shoot the same gun and shell, different chokes but very close pattern numbers, he doesn't have the steadiest of hands and limits himself WELL inside the guns effective range in order to minimize the chance of wounding an animal.
You can bench shoot paper, and crunch mathematical energy numbers all you want and come up with some stunning figures for what the modern day equipment can do BUT none of that should replace ones individual ability in a hunting situation. I see this all the time with bows, rifles, crossbows, shotguns, and muzzleloaders. Advertising is always claiming faster kills, bigger holes, more accuracy, harder hitting whatever to get you to purchase it even if it's a great product that doesn't matters if you can't use it and don't know your personal limitations.
Nate