I place mine 20 or so yards away and will put the pair within a few feet of each other. I try to face them looking away or side ways from where I think the bird will come from. 9 times out of 10 he will lock in on that jake and ignore the hen. As far as facing me, with a shotgun I don't worry about that, as long as I have a clear shot a few yards all the way around my set, I'm happy.