In a big box store I would pick up a Primos product before most others. I have some Primos calls and they are very good. However now that I am a bit older and have the means I purchase from small companies were the product is hand made and usually by the guy that answers the phone. Probably how Primos started out.
I like the fact that some person loves Turkey hunting as much, if not more than me, and literally turns out a handmade call in his garage/ shop. That is just pretty neat and I know that I am getting a top of the line call and supporting a small business here in the US
You can get a hand made custom call from a multitude of guys on this sight and others for about the same price of one at a big box store. Gives me a reason to check the mail everyday.......before the wife gets home....