I have used a bunch over the years and 2nd what has already been said. Identify your use first. A big heavy pair is good for a stand or the truck but.... I too am seeing more use in my hunting from magnified rangefinder for turkey hunting. I hav to 2nd the votes on the vortex brand. Great binos (and scopes) you for the $$. Have diamondbacks and love them. Find them on sale frequently too. All said in the end buy the best you can reasonably afford. Won't go wrong with that approach.