I hope those that paid for the magazine get their money back...and I was also hoping the magazine would succeed.  Further, I hope the guy's intentions were good to begin with, but it is clear he did not have his "ducks in a row".  But, as one who is old enough to have seen several turkey-hunting-specific magazines come and go, I was skeptical about it from the get-go.  Dreams and good intentions will only get you so far.  The customer base for these kinds of endeavors just doesn't seem to be there.