There are many good hiking socks of wool blend out there. You can look at REI, REI Outlet, Backcountry, Sierr@ Trading, etc. and find them. Thorlo, Smartwool, and even private label socks.
I coincidentally bought some wool blend socks at a Timberland outlet years ago in N. GA for a good price. They have no wool scratch to them at all, they are very smooth and comfortable. I bought them 10-15 years ago and miraculously still have them somehow. They are my favorite outdoor socks, and I don't generally care all that much about Timberland.