I have the same problem finding shells locally. But you have to keep in mind most people aren't as hardcore/ dedicated as the guys on this board. A lot of guys still think you need 4's to kill turkey's. Trying to sell them 7's would be like trying to sell a Ford guy a Chevy. Even the guys I hunt with laugh at me for using 7's, and that's after they've watched a couple die from them. The small shops won't carry them because they just won't sell as many of them as they will 4's, 5's, and 6's