That's correct, $34.95. That includes any sales tax, postage, and fees. It's a steal at that price considering I don't plaster at least a third of the pages with advertisements. Consider that, in reality, you are getting double content compared to my competition. It's a little more difficult to make money when you're putting out a premium-grade magazine (heavy, premium-grade paper instead of the tissue paper that is used in other magazines along with high-definition photos that are rarely included elsewhere). I'm one guy, not a massive corporation that can afford to put out what I am but choosing not to. Remember the "old" Turkey and Turkey Hunting Magazine? That publication was discontinued due to corporate decisions while still making money. Now they put one magazine out a year that is barely a shadow of its former self. Quality paper and printing costs are at an all-time high, but I don't have the corporate ads or sponsorships paying my bills. What the competition brings in is pure profit, not so with me. I'm not in any way trying to embarrass you, just giving you the info needed to make an educated choice. Thanks, Gary