His dislike is directed to those who have become "influencers". Those, like his brother, whom I like watching, have weaponized social media, YouTube, and hunting shows in general, to make tons of money telling nabobs, "You too can be a successful outdoorsman if you just watch me and buy my stuff." Not the guy who occasionally posts a photo on this Facebook page that goes out to only his friends. I admit, I post photos of me and my family enjoying the outdoors, fishing, hunting, boating, etc. But I have the privacy set to "Friends" only. It's like a private postcard. A way to keep up with my friends who I don't get to see often. I enjoy seeing the posts of my buddies with their catch, kill etc. Used correctly, social media can be great. But there are too many who do it for the money and the consequences be damned.