Just a fyi, kuiu is having a huge sale for their 5 year anniversary..... I absolutely love their products and their business model!
They have great clothing...
I did some waterfowl hunting with guy that created that company (and originally Sitka). He is a great guy, very honest, and he is serious about his hunting.... I do wish they would address the waterfowl community a bit more though (as far as camouflage patterns).
I think their clothing is geared more toward the mountain hunter. It'll work for anywhere, but their customer base has to be heavily weighted toward western hunters. I think they'd struggle competing in the waterfowl arena even if they had camo patterns geared toward that.
Wish they'd have a camo pattern geared slightly more beneficial for turkey hunters too. Their current line is amazing and I love their products for deer and elk hunting. I use some of the base and insulation layers for turkey hunting too and would use the outerwear if a pattern was more fitting for the eastern woods.
I use a lot of First lite and some kryptek and C4E that I got at killer prices, but I really would like the KUIU Hooded fleece the Peleton 240 but spending all my money on calls and a new turkey gun right now
My personal favorite list: kuiu, first lite, patagonia, outdoor research, mountain hardwear and sitka.... oh yeah and Salomon for boots and pearl izumi for shoes