This may have been discussed before? I was recently made aware of the new NWTF logo and received the new Turkey Call magazine yesterday. To say I am underwhelmed is a massive understatement. I understand the goal and the need to always be looking to recruit new hunters and conservationists, but I'm afraid this will do little in that regard while not appealing to the hunters who helped fund and make the NWTF.
I am officially a "seasoned" citizen, so maybe I'm just set in my ways, but newer isn't always better--see New Coke.
One has to wonder how much money was paid for marketing for the new logo and new magazine look.
I would prefer that more money go towards research into declining turkey populations and acquiring more land for hunters through supporting conservation easements, gaining hunting access in more state parks, etc.
I am persuadable. How am I wrong in my view?
Quote from: PalmettoRon on July 03, 2021, 07:55:22 PM
This may have been discussed before? I was recently made aware of the new NWTF logo and received the new Turkey Call magazine yesterday. To say I am underwhelmed is a massive understatement. I understand the goal and the need to always be looking to recruit new hunters and conservationists, but I'm afraid this will do little in that regard while not appealing to the hunters who helped fund and make the NWTF.
I am officially a "seasoned" citizen, so maybe I'm just set in my ways, but newer isn't always better--see New Coke.
One has to wonder how much money was paid for marketing for the new logo and new magazine look.
I would prefer that more money go towards research into declining turkey populations and acquiring more land for hunters through supporting conservation easements, gaining hunting access in more state parks, etc.
I am persuadable. How am I wrong in my view?
Yes this was discussed in detail back little over month ago on the forum, just look back thru the post under general and you will see our discussion about this topic ...
This subject was beaten pretty extensively earlier this year. If I remember correctly it revolved around a man bun wearing fellow and a hand turkey tracing someone's kid made for the new logo. Or at least I hope it was someone's kid.
Sent from my SM-G960U using Tapatalk
Quote from: PalmettoRon on July 03, 2021, 07:55:22 PM
This may have been discussed before? I was recently made aware of the new NWTF logo and received the new Turkey Call magazine yesterday. To say I am underwhelmed is a massive understatement. I understand the goal and the need to always be looking to recruit new hunters and conservationists, but I'm afraid this will do little in that regard while not appealing to the hunters who helped fund and make the NWTF.
I am officially a "seasoned" citizen, so maybe I'm just set in my ways, but newer isn't always better--see New Coke.
One has to wonder how much money was paid for marketing for the new logo and new magazine look.
I would prefer that more money go towards research into declining turkey populations and acquiring more land for hunters through supporting conservation easements, gaining hunting access in more state parks, etc.
I am persuadable. How am I wrong in my view?
You are not wrong in your view. You just missed the thread discussing it.
If I remember correctly I think they spent $750,000 on the new logo
and the rebranding etc.
That's $750000 WASTED. IMO there was nothing wrong with the logo, and Turkey Call was the old magazine. What in the crap were they thinking?
Sent from my Moto Z (2) using Tapatalk
If you read the article they were concerned due to the average age of a NWTF member and how rapidly it went up. They also state they knew it was not sustainable. The new logo was the overwhelming favorite of folks under age 49. I am in that age range and dont care for it, but apparently I am in the minority. I feel like the data shows them they had a problem but they took the wrong route trying to fix it.
Sorry. I guess I was out of pocket when this was discussed previously and I agree that I don't see this move helping. The magazine looks like something that belongs on a coffee table, if I still had one. Happy 4th to everyone! As Tom Kelly said, July 4th 1776 was our "I quit" statement to Great Britain. It took until Oct 1781 to defeat the English. We all owe a big debt of gratitude to our ancestors who shocked the world. It's one thing to declare something, quite another to accomplish the goal.
Bottom line is they (NWTF) care more about recruiting more members (dollars) than they care about turkeys and turkey hunters. Now I insert plug for TFT...
Yup they're wasting alot of money that could go to helping the turkey population IMO
Joined the TFT myself this year.
The logo is really unappealing. Kinda looks like a seahorse...
Simply stated, NWTF painted themselves into a corner financially, and now they are throwing crap at a wall hoping something sticks. I hate to see that because at one time in their existence they actually did a lot of good things for wild turkeys and turkey hunters. Now, not so much...
I followed the earlier thread regarding this subject but regarding the magazine I totally agree with Ron, the OP. I got the magazine yesterday and just did a quick view but it looked to contain very information. Could be wrong but just did not see much worth reading. Agree with what others have said the money would have been better spend on research and habitat improvement.
Quote from: GobbleNut on July 04, 2021, 09:17:23 AM
Simply stated, NWTF painted themselves into a corner financially, and now they are throwing crap at a wall hoping something sticks. I hate to see that because at one time in their existence they actually did a lot of good things for wild turkeys and turkey hunters. Now, not so much...
This is the shame of it all, because without the NWTF's efforts years ago,
we wouldn't have had all those turkeys to begin with.
It looks to me like they've gotten so far off the tracks, they don't even
know where the tracks are anymore.
Damn shame.
They use to have a pretty good forum to on their site. And shut it down.
The best turkey hunting I've seen in my lifetime was pre N"WTF". That organization was/is better at increasing turkey hunter numbers than they were/are turkey numbers. The states would have done just as well without them with the restoration, and the turkey/turkey hunter ratio would be more in check. Deer numbers used to be low as well. I'm glad they didn't form a sister organization NDF!
The logo looks so bad, I'm having a hard time un-seeing it. Whoever thought that was a good idea and even pushed it forward for dollars to go into developing that should be fired. Hate to say that, but just my opinion
Just a wild guess, but somebody related to somebody.
Just visited their website. They have a lot of events scheduled in Florida, may have to visit the event near me. Only 10 minutes away. Never been to one. Curious what they are all about.
I had not heard anything about this. My recovery has pretty much taken me out out the loop. I read what was published on the NWTF site. It appears that everything was done to appeal to younger folks. I'm certainly not a part of that crowd, so best I stay quiet until I learn more.
However if I may be of help to anyone, just let me know.
Thanks,
Clark
clark@allabuotshooting.com
http:www.allaboutshooting.com (//http://http:www.allaboutshooting.com)
Your link doesn't work. Need a // after your https:
New NWTF tee shirts now for sale! All proceeds go to help pay for the new logo! Get'em while they are in stock. $35.00 each or two for $50.
(https://i.imgur.com/Kbn79Zbl.jpg)
Quote from: grayfox on July 05, 2021, 03:30:03 PM
New NWTF tee shirts now for sale! All proceeds go to help pay for the new logo! Get'em while they are in stock. $35.00 each or two for $50.
(https://i.imgur.com/Kbn79Zbl.jpg)
You couldn't pay me to wear that shirt! Hard to believe they actually
paid somebody for that "artwork"! :TooFunny:
While am not a fan of the new logo I am also not the target audience. Reading through the website they are trying to get younger hunters involved. Which is a must to keep the organization viable.
Hope it works, again reading through the website, they are doing good things.
Quote from: Crghss on July 05, 2021, 06:47:07 PM
While am not a fan of the new logo I am also not the target audience. Reading through the website they are trying to get younger hunters involved. Which is a must to keep the organization viable.
Hope it works, again reading through the website, they are doing good things.
This whole thing reminds me of what NASCAR did. They tried to make
the tracks more appealing to the younger people, to get more young
people to come to the track. They did this after they had already
alienated their core base of fans.
There's only one flaw in that logic. NASCAR forgot that the way younger
people get introduced to racing is usually by an older family member.
I think maybe the NWTF has forgotten that the way younger hunters get introduced to hunting and hunting organizations is usually by an older family member. It looks like the NWTF alienated a lot of its members in 2008 and now they've redone their image, logo, etc.,
to attract a new younger base. Maybe they don't think they can get the people that left them back. A lot of similarities to the NASCAR debacle.
I will pose one question to you Crghss - If 90% of the guys on this forum are serious turkey hunters, why wouldn't they be part of the target audience regardless of age?
Older folks also tend to have more time and money to donate.
Jim
Part of the target audience? Not sure people on OG aren't part of the target audience.
What makes you think 90% of OG is "older folks"?
You'll need to ask NWTF the reasoning behind what they are doing, I'm just reading info from their website.
I think you misunderstood what I was asking. I said if 90% of the guys on
this site are serious turkey hunters, why wouldn't they be part of the
target audience regardless of age. I didn't say 90% of OG is older folks.
I know you can't answer for them, but my point is it seems like a
short-sighted move on their part. I would think you would want as many
serious turkey hunters as you could find regardless of age.
They can explain their position better then I can.
https://www.nwtf.org/hunt/article/evolution-of-a-brand (https://www.nwtf.org/hunt/article/evolution-of-a-brand)
Quote from: Jimspur on July 05, 2021, 03:51:11 PM
Quote from: grayfox on July 05, 2021, 03:30:03 PM
New NWTF tee shirts now for sale! All proceeds go to help pay for the new logo! Get'em while they are in stock. $35.00 each or two for $50.
(https://i.imgur.com/Kbn79Zbl.jpg)
You couldn't pay me to wear that shirt! Hard to believe they actually
paid somebody for that "artwork"! :TooFunny:
It's not for real man. It's just a joke. I used to be a graphic artist for a screen printing shop. It is a ridiculous logo though. The other logo was fine & looked great. They wasted a bunch of money that could have been used for more important things. I will never give them any of my money.
I will never buy anything with that horrible logo.
Sent from my S30U+ using Tapatalk
Quote from: grayfox on July 05, 2021, 10:10:31 PM
Quote from: Jimspur on July 05, 2021, 03:51:11 PM
Quote from: grayfox on July 05, 2021, 03:30:03 PM
New NWTF tee shirts now for sale! All proceeds go to help pay for the new logo! Get'em while they are in stock. $35.00 each or two for $50.
(https://i.imgur.com/Kbn79Zbl.jpg)
You couldn't pay me to wear that shirt! Hard to believe they actually
paid somebody for that "artwork"! :TooFunny:
It's not for real man. It's just a joke. I used to be a graphic artist for a screen printing shop. It is a ridiculous logo though. The other logo was fine & looked great. They wasted a bunch of money that could have been used for more important things. I will never give them any of my money.
It's not a joke - go on the nwtf website and you'll see the shirts for sale.
They look just like your picture. Go on shop.nwtf.org
Quote from: Crghss on July 05, 2021, 08:46:49 PM
They can explain their position better then I can.
https://www.nwtf.org/hunt/article/evolution-of-a-brand (https://www.nwtf.org/hunt/article/evolution-of-a-brand)
And already a 50% decrease in memberships explains "turkey hunters" position pretty well on the "new direction" of the NWTF.
Quote from: Jimspur on July 05, 2021, 11:26:39 PM
Quote from: grayfox on July 05, 2021, 10:10:31 PM
Quote from: Jimspur on July 05, 2021, 03:51:11 PM
Quote from: grayfox on July 05, 2021, 03:30:03 PM
New NWTF tee shirts now for sale! All proceeds go to help pay for the new logo! Get'em while they are in stock. $35.00 each or two for $50.
(https://i.imgur.com/Kbn79Zbl.jpg)
You couldn't pay me to wear that shirt! Hard to believe they actually
paid somebody for that "artwork"! :TooFunny:
It's not for real man. It's just a joke. I used to be a graphic artist for a screen printing shop. It is a ridiculous logo though. The other logo was fine & looked great. They wasted a bunch of money that could have been used for more important things. I will never give them any of my money.
It's not a joke - go on the nwtf website and you'll see the shirts for sale.
They look just like your picture. Go on shop.nwtf.org
You got to be kidding! I'll have to go check it out. Thanks
Quote from: Jimspur on July 05, 2021, 11:26:39 PM
Quote from: grayfox on July 05, 2021, 10:10:31 PM
Quote from: Jimspur on July 05, 2021, 03:51:11 PM
Quote from: grayfox on July 05, 2021, 03:30:03 PM
New NWTF tee shirts now for sale! All proceeds go to help pay for the new logo! Get'em while they are in stock. $35.00 each or two for $50.
(https://i.imgur.com/Kbn79Zbl.jpg)
You couldn't pay me to wear that shirt! Hard to believe they actually
paid somebody for that "artwork"! :TooFunny:
It's not for real man. It's just a joke. I used to be a graphic artist for a screen printing shop. It is a ridiculous logo though. The other logo was fine & looked great. They wasted a bunch of money that could have been used for more important things. I will never give them any of my money.
It's not a joke - go on the nwtf website and you'll see the shirts for sale.
They look just like your picture. Go on shop.nwtf.org
Yep they sure do! And their prices are a lot cheaper too. LOL
This was on my Twitter feed
(https://uploads.tapatalk-cdn.com/20210707/73be9aee51f5d892d003da0b79ac23e0.jpg)
Sent from my iPhone using Tapatalk Pro
So the new logo doesn't particularly bother me. Still prefer the old logo but I could live with the new one.
What I don't like about there new approach is it seems like the new marketing group is more focused on trying to appeal to the wrong group of people. It sounds more like they want to rebrand themselves to get the pass from people who don't like hunting. At least that's what I picked up from the videos.
That gets you no where if your just picking your words carefully so the people who already don't like you, will not be triggered enough to even care. Wrong target audience.
I think they needed to consider other options.
But just to check my boxes I am still a member of the NWTF and will continue to be until I see that they're not doing anything for the wild Turkey.
I am also a member of Turkeys For Tomorrow.
Sent from my iPhone using Tapatalk
Considering the current decrease in population of wild turkeys in certain parts of the country, now is not the time to cut ties with the NWTF over a logo change. The new logo will take time to get use to, but the old logo looked like an ad for Jurassic Park movies. Let's support the NWTF and Turkeys For Tomorrow.Our wild turkeys need our help.
Agree with Shoregobbler, maybe it appeals to a younger demographic which could be beneficial. It's just the price of the thing that's got people upset.
They're just changing it to a more realistic logo, we don't often see multiple longbeards in tow any more, it'll be more common to see cave drawing and hear folk tales of the turkeys that once were. They're just getting ahead of the game.
Quote from: Zobo on July 09, 2021, 10:32:40 PM
Agree with Shoregobbler, maybe it appeals to a younger demographic which could be beneficial. It's just the price of the thing that's got people upset.
For me it is the look of the thing, the price does not help. I feel the NWTF has lost touch with it's roots myself. They still have the worst turkey hunting magazine I have ever read, you would have thought after Turkey and Turkey Hunting went under they would have picked up some of it's writers, it was the best of the lot and I do not understand why it is only around in the Spring now.
I hear you on the Turkey and Turkey Hunting magazine. Those things were like finding a gold nugget back in the 90's when I 1st started. Very little info out there about turkey hunting back then. Now all you have to do is come to this sight and get all the info you can handle good or bad.
The problem is they gave up on the people that made them what they are.
Quote from: ol bob on July 10, 2021, 03:41:22 PM
The problem is they gave up on the people that made them what they are.
Agreed. And to some of the previous posters - I would say that a lot
of people have cut ties with the NWTF. Probably 95% of them did that
way before the logo change. The logo change in the grand scheme of
things means nothing. This whole rebranding and new logo thing looks
to me like a desperate attempt to stay relevant.
So much hate, sad. Couldn't imagine living like that. Over what? Nothing.
So uninformed, sad. Couldn't imagine living like that.
So inform me? NWTF's great crime is what? They're pedophiles? They claimed there where weapons of mass destruction in Iraq? They wore white after Labor Day? Really? What?
I've never given a dime to NWTF. I don't care if they folded up tent tomorrow. But this cancel culture where people hate and spew venom over nothing. A logo? That's their great crime?
You want to see the terrible state of affairs in America today...statements in this thread are it.
One thing I learned at a very early age is people will always disappoint. The posters in thread have not let me down.
You are totally off-base. You need to take a deep breath and slow down.
It's not cancel culture - that's when you try to destroy someone or
something because you don't agree with their beliefs. I'm not trying to destroy the NWTF. I hope they are a success. You've never given the
NWTF a dime, so what makes me different than you? You choose not
to support them financially, and I choose not to support them financially.
I'm not out here hating or spewing venom. I wish them well.
The NWTF is a conservation organization. I was a long time member of
the NWTF. I choose not to support them because over the years I didn't
like the things they were doing and the direction they were heading in.
That's called making an informed decision. That's how I decide which organizations to belong to.
That doesn't mean that I'm trying to cancel them. I'm assuming you've never been a member of the NWTF, so you don't know what went on.
I don't belong to Ducks Unlimited either, does that mean I want to cancel
them too?
That's why I say you're uninformed. You have an opinion on something you know nothing about. You should educate yourself before you jump to conclusions. You are completely off-base if you think this is over a logo.
Yeah, a lot of us, including me, made fun of the logo. Sorry if that hurt your feelings.
If you want to educate yourself on the goings on at the
NWTF, there are old threads for you to do that. Either that or talk to a long time member.
I wish them well, I'm just going to put my money somewhere else.
I'm really sorry if I let you down. I know your pain, that's why my
best friend is a dog.
I have no pain, no need to feel sorry. I've just learned what too expect from people. You've proved my point.
I'll be sending a check to NWFT. Not just to support them. I'll also get a chuckle out of it. Humor is the spice of life.
Didn't mean to disappoint you. I too have learned what to expect from
uninformed people. You've proved my point.
Good luck to you and the NWTF, I wish you both well.
Wow Crghss,
For the record I am a longstanding and current member of the NWTF. I have no plans at this time to drop my membership, although I am planning on joining TFT also. However, I think you're way off base to launch a broadside at folks for questioning the changes in the NWTF. I hope the changes that the NWTF has made prove to successful, but if we are at a point where people can't critique an organization, person or thing objectively that is sad and not productive either. Glad you've decided to support the NWTF with your money.
When your ship is sinking a new coat of paint is not what is called for. Unfortunately I think the ship is going to have to go down before certain people get the point. It isn't supposed to be about funding their cushy lifestyle.
Sent from my SM-G960U using Tapatalk
Quote from: Jimspur on July 05, 2021, 08:05:57 PM
Quote from: Crghss on July 05, 2021, 06:47:07 PM
While am not a fan of the new logo I am also not the target audience. Reading through the website they are trying to get younger hunters involved. Which is a must to keep the organization viable.
Hope it works, again reading through the website, they are doing good things.
This whole thing reminds me of what NASCAR did. They tried to make
the tracks more appealing to the younger people, to get more young
people to come to the track. They did this after they had already
alienated their core base of fans.
There's only one flaw in that logic. NASCAR forgot that the way younger
people get introduced to racing is usually by an older family member.
I think maybe the NWTF has forgotten that the way younger hunters get introduced to hunting and hunting organizations is usually by an older family member. It looks like the NWTF alienated a lot of its members in 2008 and now they've redone their image, logo, etc.,
to attract a new younger base. Maybe they don't think they can get the people that left them back. A lot of similarities to the NASCAR debacle.
I will pose one question to you Crghss - If 90% of the guys on this forum are serious turkey hunters, why wouldn't they be part of the target audience regardless of age?
Older folks also tend to have more time and money to donate.
Jim
Could not be a better analogy. Exactly what is going on. And boy did nascar shoot themself. probably to never recover. Hope the NWTF finds there way. I will continue to stay a member while they try.
Quote from: Crghss on July 10, 2021, 08:26:55 PM
So inform me? NWTF's great crime is what? They're pedophiles? They claimed there where weapons of mass destruction in Iraq? They wore white after Labor Day? Really? What?
I've never given a dime to NWTF. I don't care if they folded up tent tomorrow. But this cancel culture where people hate and spew venom over nothing. A logo? That's their great crime?
You want to see the terrible state of affairs in America today...statements in this thread are it.
One thing I learned at a very early age is people will always disappoint. The posters in thread have not let me down.
They should have spent the $750 k on turkeys instead of a logo. I'm done with them too. TFT
Can't find any evidence they've spent 750K on a logo. I don't think their whole advertising budget is that much.
Could be wrong. Anyone care to share that information?